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Tuesday, September 17, 2019

Millie Bobby Brown Launches Vegan, Cruelty-Free Gen Z Beauty Brand

Millie Bobby Brown is only 15 years old but she already has her own beauty line.

“The Stranger Things” star is the latest celeb to start her own line, following in the footsteps of people like Kylie Jenner and Shay Mitchell.

Named “Florence by Mills”, the line will offer color cosmetics and skincare that caters to Brown’s peers.

Brown announced the exciting news on her Instagram, writing, “So here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez… that’s a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily ♡.”

“I guess I could never find anything that I liked to put on my face and it felt good. I’d take off my makeup and boom, another pimple would appear,” Brown told WWD. “There are multiple different products I’ve put on that weren’t good for me. Some of those were anti-aging, and I was 10 years old.”

The soon-to-be popular brand, which is named for Brown’s great-grandmother Florence, will be sold direct-to-consumer on its own e-commerce site, as well as at Ulta Beauty and Boots.

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While the full Florence by Mills product range has yet to be unveiled in detail, it will include a face mist, undereye masks and a skin tint, with items ranging between $10 and $34.

It’s also PETA-certified, cruelty-free and vegan, with an unspecified percentage of profits being donated to the Olivia Hope Foundation (an organization founded in honor of Brown’s late friend, Olivia Hope LoRusso).

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